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Fastest Growing Crypto Exchange with Barbara Gonzalez-Briseno
Today we’re talking to Barbara Gonzalez Briseno, the CFO of Bitso, the largest and fastest growing crypto exchange in Latin America. Barbara has a background in traditional finance and was an investment banker for many years. A few years ago, Barbara was on a quest to get outside her comfort zone and figure out the best avenue to have an impact when she was introduced to Daniel Vogel, the now CEO and founder of Bitso. She says Daniel introduced her to the crypto space, and she knew instantly that this technology had the power to transform human interaction with the financial system. Barbara knew she had to be a part of the industry, and she has been now for the last four years. She says she’s proud to be a part of the evolution of the industry and can’t envision herself doing anything else.
As the largest and fastest growing crypto platform in Latin America, they now have over 2.7 million users. Their mission is to make crypto useful. Barbara believes the technology has the potential to power an entire region that had been forgotten by the traditional finance system. Bitso is trying to build products and services on top of the technology that will allow an alternative to what people have seen before. As they try to figure out all the new features they can add, there has been a proven appetite for more use cases. While Bitso does offer exchange services, Barbara says they never wanted to be like a casino where people are trying to make money really fast. She says they offer tokens that can or may have a potential use case in the future. They do also feature a nice set of products for p2p payments.
Barbara says just four years ago, there was still a lot of resistance to what they were trying to build. She says people thought they were crazy for coming into this space, and it was hard to acquire customers who weren’t crypto savvy users. Fast-forward to today and there are institutional players and the market has grown significantly. Barbara says people have realized that crypto is here to stay and can’t be disregarded. She’s enjoyed getting calls from people that three years ago wanted nothing to do with crypto and now are wanting to get involved.
If you’d like to learn more about Bitso, visit www.bitso.com.
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Divi is creating the world's first closed-loop, vertically-integrated cryptocurrency ecosystem. Much like Apple's ecosystem is anchored by iCloud, the Divi Project blockchain serves as the core of the Divi network of technologies. Thanks to a keen understanding of the divide that separates the mainstream from the crypto world, the Divi team is able to create solutions to the industry's biggest problem: adoption by non-technical users. Divi's user-friendly, one-click solutions aim to bring blockchain-based payments into modernity with great UX. In this podcast, we will cover all aspects of cryptocurrency, hot topics, and technology as worldwide adoption grows.
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By The DIVI Podcast
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Today we’re talking to Barbara Gonzalez Briseno, the CFO of Bitso, the largest and fastest growing crypto exchange in Latin America. Barbara has a background in traditional finance and was an investment banker for many years. A few years ago, Barbara was on a quest to get outside her comfort zone and figure out the best avenue to have an impact when she was introduced to Daniel Vogel, the now CEO and founder of Bitso. She says Daniel introduced her to the crypto space, and she knew instantly that this technology had the power to transform human interaction with the financial system. Barbara knew she had to be a part of the industry, and she has been now for the last four years. She says she’s proud to be a part of the evolution of the industry and can’t envision herself doing anything else.
As the largest and fastest growing crypto platform in Latin America, they now have over 2.7 million users. Their mission is to make crypto useful. Barbara believes the technology has the potential to power an entire region that had been forgotten by the traditional finance system. Bitso is trying to build products and services on top of the technology that will allow an alternative to what people have seen before. As they try to figure out all the new features they can add, there has been a proven appetite for more use cases. While Bitso does offer exchange services, Barbara says they never wanted to be like a casino where people are trying to make money really fast. She says they offer tokens that can or may have a potential use case in the future. They do also feature a nice set of products for p2p payments.
Barbara says just four years ago, there was still a lot of resistance to what they were trying to build. She says people thought they were crazy for coming into this space, and it was hard to acquire customers who weren’t crypto savvy users. Fast-forward to today and there are institutional players and the market has grown significantly. Barbara says people have realized that crypto is here to stay and can’t be disregarded. She’s enjoyed getting calls from people that three years ago wanted nothing to do with crypto and now are wanting to get involved.
If you’d like to learn more about Bitso, visit www.bitso.com.
--
Divi is creating the world's first closed-loop, vertically-integrated cryptocurrency ecosystem. Much like Apple's ecosystem is anchored by iCloud, the Divi Project blockchain serves as the core of the Divi network of technologies. Thanks to a keen understanding of the divide that separates the mainstream from the crypto world, the Divi team is able to create solutions to the industry's biggest problem: adoption by non-technical users. Divi's user-friendly, one-click solutions aim to bring blockchain-based payments into modernity with great UX. In this podcast, we will cover all aspects of cryptocurrency, hot topics, and technology as worldwide adoption grows.