Vince Beretta had a dream and idea that took him to the brink of poverty and literal homelessness. WALKAWAY is a program that allows car buyers to return a financed car to their dealer and have any negative equity taken care of. Hyundai bought and marketed the program and marketed it as HYUNDAI ASSURANCE. Hyundai grew 9% in a 22% down market. unheard of before or since!!! After this short promo you will be dying to see the full length show! WALKAWAY has been a blazing success with $900 million (CDN$) in premiums written and protected over $125 billion in car loans and leases! Select audio episodes available at www.jeffsterns.com Show notes: 2:24 Vince is an entrepreneur who started his business out of a rented apartment in Toronto 22 years ago, and grew his business achieving $900 million in sales. 3:46 Genesis of WALKAWAY 7:24 Jeff explains Gap Insurance 10:33 The guy that had the idea 11:16 Who is responsible for Vince's first child? Jeff, we might as well take responsibility for my for my first child. Here we go. Ladies and gentlemen, Jeff Sterns I, I bought Vince and his gorgeous, tall Finn wife Miranda. So we know he's a good salesman, because he sold events. And we know he's a good salesman, because he who he married not that he's not a handsome bastard and well dressed passer. But he did have dinner and drinks with me. And I don't know if we know factually. But I think in the range, we created a child that night or close. Is that right? Yeah, in Las Vegas, and her name is Nevada. And you know, Jeff, I just thought about, you know, that night I thought about my wife wearing your leather pants. 12:01 The Jason Harris Show 12:54 The HYUNDAI ASSURANCE story 18:22 Hyundai beat the market by 30%. 18:27 "What idiot os underwriting that??" 25:40 Scramble time 27:58 The most cost effective automotive incentive in history 31:15 Almost went broke, lost his car, evicted from his apartment. 34:11 Vince's business lessons 42:25 protected $125 billion in car loans in the world. Canada, Australia, UK, Puerto Rico...