Joe Kuelker created a store with Ecwid to provide his son and other kids with diabetes small scaled replica devices (insulin pumps, CGM) for toys and stuffed animals.

We discuss what this product can mean for kids with diabetes and for parents that first learn of the diagnosis

We discuss the Ecwid starter site, social media marketing, Facebook Groups and other options for Joe to get the word out on this business that also has a social mission.