Fathom hosts, Paul Trebilcock and Chris Ranford, interview Mark Greet and Edward Polley from Falfish, a leading supplier of fish and shellfish, and Sophie Throup from Morrisons, the fourth largest chain of supermarkets in the United Kingdom.

This week's episode takes us behind the scenes of the supply chain and delves into the market trends and forecasts related to the COVID-19 crisis. Mark and Edward explain their relationship with Morrisons and how it meant they could support British fishermen when no one else could. They also offer their guidance on how to ensure we can collectively sustain the supply and demand of British fish beyond Covid-19.

Sophie Throup outlines why Morrisons love to support British farmers and fishermen and explains why they closed their fish counters at the beginning of the crisis. Sophie describes how Morrisons ensure the quality and provenance of fish on their fish counters and that they are currently selling 60% more British fish then they normally would.

Web links:

Falfish

Morrisons