When a young Fatmah Muhammad's Palestinian family was nearly driven out of town in Missouri, she learned a valuable lesson that would shape her future career: empathy and persistence win. Fatmah's parents of 6 slowly won their neighbors over with hospitality and food. Life took Fatmah's to Southern California at 17, where she married the nominated Knafeh King and had a family. Over a decade later, Fatmah and her eldest daughter Rheyanah co-founded the business, that within 3 years has grown a social media following of over 35,000 and has caught the attention of celebs from the Hadids to DJ Khaled (and his mom) to Dua Lipa. 

Listen to Fatmah's story today, and while you are at it - get yourself some Knafeh here.

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