• The universal marketer fear: losing your job
• How vendors monetize insecurity and anxiety
• Sam Jacobs' fear-based Pavilion sales tactics exposed
• Seven Pavilion members revolt against manipulation
• Eight figures in documented martech waste from consulting
• Founding marketers sobbing over wasted budgets
• The holy grail: name and phone number of ready buyers
• Intent data exposed as "recycled data laundering"
• Giant data co-ops that are essentially guessing
• Why vendors exploit new CMO transition periods
• The Faust parallel: selling your soul for salvation
• How every martech purchase votes for fewer marketing jobs
• AI, automation, and attribution replacing human marketers
• CEOs asking "what do we need marketers for?"
• The choice: stay scared or fight back

Key insight: Every tool that promises to make you better at marketing is actually designed to prove you're unnecessary.

Referenced: BurnItDown.Marketing intent data article

REACH is the marketing podcast for people who hate marketing podcasts.

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