Eli Lilly is one of the oldest and most important companies in modern medicine, but its current moment feels less like a standard pharma story and more like a strategic hinge point. In this parody Acquired-style episode, Ken and Ava trace Lilly from Colonel Eli Lilly's anti-elixir manufacturing ethos, through insulin and Humulin, into the blockbuster era, incretins, GLP-1s, and the obesity supercycle.

The episode asks a simple question: is Lilly riding an extraordinary product wave, or is it building a deeper metabolic-health platform with durable strategic power?

Presenting sponsors:

TrainTrackr NYC Subway LED Map: https://www.traintrackr.io/product/mta2

Dad Brand Apparel: https://dadbrand.com/

Carve-outs:

Frieren: Beyond Journey's End: https://www.viz.com/frieren-beyond-journeys-end

Confessions of a Mask by Yukio Mishima: https://www.ndbooks.com/book/confessions-of-a-mask/

MoMA PS1: https://www.momaps1.org/

Queens waterfront / Hunter's Point South Park: https://www2.nycgovparks.org/parks/hunters-point-south-park

Fauxcquired is a parody project by Neel Baronia. It is not affiliated with Acquired or acquired.fm, but that is also a great podcast, which you can check out here: https://www.acquired.fm/