Josh Roush, CEO of Movetic, shares effective social media strategy for food and beverage brands, emphasizing the need to understand a brand's ethos to connect with consumers authentically. He highlights the role of storytelling, branding, and creating a unique vibe in resonating with target audiences.

Josh explores the benefits of working with niche-specific influencers, collaborating with other brands, and utilizing visual elements to communicate a brand's message effectively.

A case study with Tractor Beverages illustrates Movetic's successful Purpose-Infused Mixology Program, showcasing the importance of tailored messaging and engagement for brand positioning and consumer loyalty.

Josh underlines the significance of experimentation and seeking support to develop a strong social media strategy for food and beverage brands.

Want more niche insights on Food and Beverage Marketing?

This episode is Part 8 in a multi-part series on food product marketing. To continue learning on this niche, visit:

• Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI
• Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8
• Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY
• Part 4: Leveraging Influencer Marketing and PR with Bill Southard: https://youtu.be/d2Epmf4sDUU?feature=shared
• Part 5: Video Storytelling for Brands with Ted Passon: https://www.youtube.com/watch?v=dk0XsBpA3EU
• Part 6: Scaling a Food Brand: Case Study on Tahini with Amy Zitelman: https://www.youtube.com/watch?v=0GiU7gh3S0s
• Part 7: Food Product Packaging Design Case Study with Jenn David: https://www.youtube.com/watch?v=ve2YBnaRLCQ

Full Shownotes for this Episode on Social Media for Food and Beverage Marketing:

• nichemarketingpodcast.com/foodandbeveragemarketing08