In this episode of 'The E-commerce Coach School' podcast, Rolland Peter discusses the pros and cons of Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM), debunks common myths, and shares strategies to maximize profits.

Key Points:

• FBA vs FBM: FBA offers convenience but can be costly and has inventory restrictions, while FBM gives you full control but can be time-consuming and may result in lower visibility.
• Myths Debunked: FBA isn't always more expensive than FBM; large businesses can efficiently manage FBM; FBA isn't the only way to get Prime eligibility.
• Maximizing Profits: Calculate all costs, consider your product type, use a mix of FBA and FBM, and monitor your performance regularly.

Final Thoughts:

The best fulfillment option depends on your business needs and being proactive in monitoring performance and costs.

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