"People take greater risks to avoid losses than to achieve gains"

In this episode of the Credentials, the focus is on Chris Voss's book Never Split the Difference. Over the course of this episode we layout and discuss 8 key takeaways from the book:

1. Take away disbelief
2. 7/38/55
3. Yes - Counterfeit, Confirmation, Commitment
4. Seek NO
5. No deal > Bad deal
6. Losses > Gains
7. Demands + Terms = Pay
8. Don't avoid honest clear conflict

Lastly, we salute Luka the Don with a childhood story. Plus we share our thoughts on Biden's Student Loan decision.

To find out more check out our website: www.thecredentialsshow.com

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