This episode applies ten principles from Kevin Kelly'sbook, Excellent Advice for Living, to small enterprises withinthe working lands sector, such as loggers, sawmills, and sugar bushes. The goal of this deep dive is to provide  apractical framework for strengthening profitability and resilience in these resource-based businesses by interpreting Kelly's general wisdom as concrete business strategies. Key areas of application include strategiesfor differentiation over competition (aiming to be the"only"), disciplined time management (prioritizinghigh-value activities over simply being busy), and building reputational capital through authenticity and generosity in rural markets. The reportsconclude with actionable recommendations, playbooks, and metrics designed to help owners implement these insights immediately.