In this episode of The FBS Podcast, we examine why well-designed forestry research so often struggles to show up in day-to-day decisions on the ground. Drawing from the January 2026 Forest Business School report Frictionless Forestry, the conversation explores what working foresters, loggers, and forest-economy professionals actually said about tools, formats, timing, and cognitive load—and why “good science” can still miss its mark when friction isn’t treated as a design problem. The episode situates these findings in the real pressures of climate volatility, market shifts, and workforce constraints, and explains how the Forest Business School works at the boundary between research and practice to translate ideas into usable courses, podcasts, visuals, and mobile tools. It’s a practical, unsentimental look at how applied impact really happens, and why translation—not persuasion—is often the missing link (www.vtfbs.com).