Want to build a world class brand, and stand out from your competitors? Well then, you're going to need a brand strategy!

In this episode, Plan2Brand founder and brand strategist Peter Engelhardt answers:

• Why do small businesses struggle with branding?
• What are the most important questions small businesses need to ask their target buyers that will help shape their brand?
• What's the difference between strategy vs tactics?

Peter answers all these questions and more in this candid interview.

So if you're struggling to stand out from the crowd and win in your market  then this episode is for you.

Listen now.