Content marketing today requires the delivery of personalized content experiences to engage audiences in a meaningful way. It brings a unique and fresh perspective regarding content marketing as a means of attracting prospective customers and nurturing them to the point that they become your actual customers and generate revenue. The content marketing strategy should not just be about hiring content creators and digital marketers but rather shift the focus to hiring a content experience manager and assembling a team. This will render a more holistic approach to the defined and traditional content marketing strategy.

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