Joni and Susan talk to Claudia the owner of Deadly Is The Female, a boutique and online shop based in Frome specialising in vintage Hollywood style. We talk to her about her thought process on taking the leap to starting the business, getting back into being creative and design and how she cultivates a supportive and unique community both in the shop and online.

We had such a wonderful time listening to her story and being inspired by her 'Just Do It Anyway' attitude. We know you will enjoy it it too!

Find out more about Deadly Is The Female at www.deadlyisthefemale.com or on instagram and TikTok @deadlyfemale