If your fitness brand isn’t growing the way you want it to, it’s probably not a marketing problem. It’s not your logo. It’s not even your class experience.

It’s the lack of a North Star—a core belief that guides your messaging, your experience, your team, and your future. In this episode, Barry and Shay break down what a North Star really is, how to find yours (with a dead-simple exercise), and how to use it to create consistency across your brand—even as you scale, hire, expand, or pivot.

You’ll learn:

• Why growth by default leads to burnout and brand confusion

• How to unify your team, marketing, and client experience under one idea

• Why consistency beats charisma when it comes to instructors

• How a studio with less experience outperformed a stacked team of experts

• The single most important question to ask about your business.

Want to find your North Star? Download our free worksheet here: 👉 https://www.fitcarma.com/north-star-download/

Want help putting it into action across your brand? Book a North Star Session: 👉 https://www.fitcarma.com/northstar