The Fitcarma Podcast

FCM223: Are You Talking to Your Members... or a Mirror?


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Your social media feed can be an invitation into your brand world, or a fancy display case. You didn't open a studio to perform. You opened it to help people feel stronger, steadier, more themselves.

If your posts impress colleagues but the person walking in after a long day doesn't see themselves in it, something's out of alignment.

In this conversation, we put the member back at the center, so your words feel like a welcome, your visuals feel like a promise, and your feed feels like the doorway into a room where they belong.

Shout-outs

  • Kink Pilates: @kink_pilates; @kinkpilates_academy

  • RE:FORM LAB: @reformlabpilates

Book a North Star Session fitcarma.com/northstar

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The Fitcarma PodcastBy Barry & Shay Kostabi: Brand Strategist + Experience Designer

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