When your childhood friend becomes the artist everyone's talking about, there's a different kind of conversation waiting to happen. That's exactly what unfolds as KB joins us for an intimate look at his journey from the neighborhood kid labeled "the bad one" to a rising hip-hop artist with a clear vision.

The brotherhood is palpable from the first moment – not just podcast hosts and guest, but true family with shared history and last names. KB opens up about growing up between Chicago and Minnesota, revealing how these dual influences shaped both his life perspective and musical style. With disarming honesty, he reflects on how the company you keep inevitably shapes your path: "Even if you consider yourself a strong person, if the group around you don't do the right shit, you ain't going to do the right shit either."

What stands out most is KB's commitment to accountability. "Standing on business" isn't just a catchphrase but a hard-learned principle guiding everything he does. This determination shines through as he discusses his recent EP "Loyalty Over Love" and the breakthrough track "Back Down" – a song that, surprisingly, he personally doesn't favor despite its popularity with fans. This perfectionist streak pushes him constantly forward, never fully satisfied even as his audience grows.

KB doesn't shy away from industry realities either. He breaks down the strategic investments required to build momentum – from quality production to paid promotions – dismantling the myth that great music simply finds its audience without effort. "Nobody owes you shit," he emphasizes, underscoring the necessity of both financial and time investments in building meaningful connections.

Listen for the powerful advice KB wishes he could give his 16-year-old self: "Chase your motherfucking goals, don't let up." It's a reminder that resonates regardless of your passion or path – tomorrow's responsibilities have a way of pushing today's dreams to the back burner if we don't prioritize them now.