On the Record...Online

FDA Social Media Guidance on Pharmaceutical Digital Marketing with John Mack


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What steps has the FDA taken to provide the pharmaceutical industry with guidance and regulations around using social media for marketing, and what should their social media policies be?   We talk to John Mack, editor and publisher of the Pharma Marketing Network, about the issues and challenges of regulating pharmaceutical companies on social media.…
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On the Record...OnlineBy Eric Schwartzman