Fear Factors

Using fear in political campaigns is certainly nothing new, but against the backdrop of a deadly pandemic, not to mention a national reckoning over systemic racial inequity, it feels like political fear is front and center in 2020, up and down the ballot. You have Republicans on the state and federal levels raising the specters of anarchy and socialism if they aren't kept in power, while Democrats are using the prospects of another term of the Trump administration and a veto-proof GOP majority in the Wisconsin state Legislature to energize voters and raise money. It's enough to get the heart racing, that's for sure!