Parents of kids as young as 7 or 8 are asking for Ashley Eckermann's help. Most of them are grappling with fear of failure.

Eckermann, founder of Maximize the Mind Mental Performance Coaching, asks for lots of detail about kids' worries and goals so she can tailor her suggestions to each young athlete's situation. She also avoids using the term "be positive" because she thinks it creates high expectations in kids.

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