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Fearless Content for Bold Business Owners with Geoffrey Klein
In this episode, Melinda Emerson and Geoffrey Klein delve into the challenges and strategies for creating compelling small business content. They discuss the significance of relatable content, launching a blog, podcast, or YouTube channel, and current content marketing trends. They also explore Klein's book 'The Content Beat', strategies for repurposing content, and measuring success. The episode wraps up with an announcement about SmallBizLady University's virtual startup boot camp.
Geoffrey Klein, aka Mr. Purple, is a TEDx speaker, an adjunct professor, a visual content producer, and the author of the new book The Content Beast. Geoffrey helps people and organizations communicate more effectively through the power of story. He serves as president and CEO of Nine Dots, a visual content company that helps businesses share their message and connect with their audience. For more information, go to ninedotsmedia.com.
Connect with Geoffrey Klein:
Website: https://ninedotsmedia.com/
Podcast: https://ninedotsmedia.com/subscribe-to-podcast/
Book: The Content Beast – https://www.amazon.com/Content-Beast-Geoffrey-Klein-ebook/dp/B0CN7LJPZP
YouTube: https://www.youtube.com/ninedots
Instagram: https://www.instagram.com/ninedotsmedia/
Facebook: https://www.facebook.com/ninedotsmedia/
LinkedIn: https://www.linkedin.com/company/nine-dots/
LinkedIn: https://www.linkedin.com/in/ggklein/
Twitter: https://twitter.com/ninedotstweets
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
(0:00) Introduction and welcoming guest Geoffrey Klein
(2:41) Geoffrey Klein's backstory and his nickname, Mister Purple
(4:06) Discussion on challenges and strategies in creating content for small businesses
(9:02) Importance of relatable content and best practices for launching a blog, podcast, or YouTube channel
(12:29) Current content marketing trends and the power of storytelling in marketing
(14:04) Introduction to Small Business Lady University
(15:03) Deep dive into Jeffrey Klein's new book 'The Content Beat' and strategies for repurposing content
(16:08) Measuring the success of your content and valuable business advice
(18:44) Announcement: Small Business Lady University's 1 day virtual startup boot camp
(19:12) Conclusion and appreciation for listeners
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By Melinda Emerson
5
1010 ratings
In this episode, Melinda Emerson and Geoffrey Klein delve into the challenges and strategies for creating compelling small business content. They discuss the significance of relatable content, launching a blog, podcast, or YouTube channel, and current content marketing trends. They also explore Klein's book 'The Content Beat', strategies for repurposing content, and measuring success. The episode wraps up with an announcement about SmallBizLady University's virtual startup boot camp.
Geoffrey Klein, aka Mr. Purple, is a TEDx speaker, an adjunct professor, a visual content producer, and the author of the new book The Content Beast. Geoffrey helps people and organizations communicate more effectively through the power of story. He serves as president and CEO of Nine Dots, a visual content company that helps businesses share their message and connect with their audience. For more information, go to ninedotsmedia.com.
Connect with Geoffrey Klein:
Website: https://ninedotsmedia.com/
Podcast: https://ninedotsmedia.com/subscribe-to-podcast/
Book: The Content Beast – https://www.amazon.com/Content-Beast-Geoffrey-Klein-ebook/dp/B0CN7LJPZP
YouTube: https://www.youtube.com/ninedots
Instagram: https://www.instagram.com/ninedotsmedia/
Facebook: https://www.facebook.com/ninedotsmedia/
LinkedIn: https://www.linkedin.com/company/nine-dots/
LinkedIn: https://www.linkedin.com/in/ggklein/
Twitter: https://twitter.com/ninedotstweets
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
(0:00) Introduction and welcoming guest Geoffrey Klein
(2:41) Geoffrey Klein's backstory and his nickname, Mister Purple
(4:06) Discussion on challenges and strategies in creating content for small businesses
(9:02) Importance of relatable content and best practices for launching a blog, podcast, or YouTube channel
(12:29) Current content marketing trends and the power of storytelling in marketing
(14:04) Introduction to Small Business Lady University
(15:03) Deep dive into Jeffrey Klein's new book 'The Content Beat' and strategies for repurposing content
(16:08) Measuring the success of your content and valuable business advice
(18:44) Announcement: Small Business Lady University's 1 day virtual startup boot camp
(19:12) Conclusion and appreciation for listeners