There’s been a lot of talk about AR, XR, and the Metaverse lately, so that means there must be a lot of money to be made in AR, XR, and the Metaverse. But where do you begin? This week, Joe is joined by the Founder & CEO of Double A Labs, Amber Allen. Amber founded the company in 2013 with the goal of filling a gap in the marketplace for tech-forward, immersive, yet accessible AR, XR, and Metaverse experiences. Amber shares how her team reached 3 billion screens in projects for clients, what the future of the Metaverse looks like, and why she’ll be a 'gamer girl' for life.