Has anyone ever told you to "STAY IN YOUR LANE?" Webster's Dictionary defines it as a term of admonishment or advice against those who express thoughts or opinions on a subject about which they are viewed as having insufficient knowledge or ability. But sometimes we just can’t stay in our lane. Joe's guest this week spent 20 years as a retail professional, but she was inspired to create a media company that could deliver business information and expertise in a clear, digestible way. Her name is Hillary Mendes, and she is the founder and CEO of the newly launched ROI TV. Hillary shares why she was motivated to start up a media company, how she did it, and what the future of ROI TV looks like.