The Olympics are big business. NBC paid over $7 Billion dollars for the rights to broadcast the Games through 2032. But who else benefits from the Olympics outside the obvious; athletes, corporate sponsors, and host countries? Do winter sports companies benefit from an Olympic boom? Joe's guest this week is Matt Gold, the CEO of Christy Sports, one of the largest Winter Sports specialty retailers in the nation with more than 65 locations in Colorado, Utah, New Mexico and Washington.