You can buy just about ANYTHING online, but there are certain items that people are hesitant to buy from an e-commerce site. One of those is JEANS. But there is one company in the direct-to-consumer space that is changing that perception. It’s called Revtown and this week Joe is joined by its co-founder, Steve Battista, a former Under Armour executive who’s been in the apparel industry for over 25 years. On the podcast, Steve shares the inspiration for starting the company, the importance of building a user-friendly platform, and what the future of Revtown looks like.