If you asked a business owner what their business does, they’d probably say something like, they sell 'x' or they sell 'y'. But what if you asked a business owner what was the PURPOSE of their business? On the latest episode of the ForbesBooks podcast, Joe Pardavila is joined by the founders of Magnify, Hannah Nokes and Maggie Miller, they assist companies in developing corporate responsibility strategies that help their customers become even greater champions for their brand.