Superfans, a $4.2B market per Goldman Sachs' 2024 Music in The Air Report, are a cornerstone of the music industry. But who are they, and how can we effectively connect with them? Join top thought leaders and executives in music and tech for a candid panel discussion on building brands around superfan engagement. Discover how innovators are shaping tech platforms and revolutionizing marketing approaches to cultivate thriving superfan communities worldwide. Panelists will also offer practical advice for elevating your music career or business by harnessing the power of superfandom. Speakers: Joon Choi, Mitra Darab, Sarah Janiszewski, Jaime Marconette

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