Innovation Divaz

Featuring Perry Reynolds, International Housewares Association - Michele Kish, Creator of I Go Natural


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In the first half the Innovation Divaz interview Perry Reynolds, VP of Marketing and Development for the International Housewares Association. Inventors who want to test the waters of interest with manufacturers and retailers without a heavy financial investment find a safe harbor with the Inventors Corner Pavilion at the International Home + Housewares Show held annually in Chicago. The Show is put on by the not-for-profit International Housewares Association (IHA).
Created 10 years ago as a way to showcase innovation and newness in the industry, the Inventors Corner has grown to be a premier destination point at the Show for buyers, news media and exhibitors. Beginning with just a dozen inventors and their creations, the Inventors Corner now features 60 companies spanning the breadth of Show categories from tabletop and kitchen products to general merchandise and pet supplies to health and beauty and home hardware. Many buyers make this pavilion their first stop at the Show.
In addition to the industry exposure, Inventors Corner exhibitors receive a free product evaluation during the "Pitch to the Pros" panels in the Inventors Revue, an educational destination adjacent to the Corner. The Inventors Revue features industry experts offering advice on product development and marketing interspersed with the professional review panels all Show days. Post-Show, inventors may have their product featured in Inventors Corner-sponsor, Invention Home's exclusive online presentation "The Inventor After the Show," which is linked on IHA's website, www.housewares.org and promoted in IHA communications to members.
Throughout the years, several inventors have found success for their products because of their participation in the Inventors Corner and others have gone on to take exhibit space on their own in their appropriate Show category.
For more information on how to to attend, please visit http://www.housewares.org
In the second half we had Michele Kish of I Go Natural call in to talk to Perry and introduce her product. One of the fastest growing brands in Canada, USA and International - Go Natural® hit the ground running when it launched in 1999 across Canada and featured on The TSC - Toronto Shopping Channel, where the response and sales exceeded all expectations, including the shows hosts, buyers and producers and more recently featured on QVC Shopping Channel in the United States, and national television soon after, Go Natural's ® All In One Cosmetic ®, multi-functioning pressed powder became an instant best-seller. Offering a simple one step 20 second, brush and go application and delivering a flawless stunning air brushed finish to all skin tones and types, instantly, Go Natural's “ magic powder ” has revolutionized how women feel about cosmetic applications.
Our products are manufactured with the strictest of professional standards and of the highest quality ingredients available and manufactures well within FDA and Good Manufacturing Practices (GMP), CFTC Quality Assurance Guidelines, in compliance with global requirements, custom and multilingual packaging options, animal cruelty free, proudly made in America and sold by licensed beauty professionals, channel, specialty retailers and distributors, worldwide since 1999.
We wholesale and retail our products as well as exhibit in over 50 Professional Beauty Industry and Consumer trade shows annually in North America - including New York, Las Vegas, Chicago, New Orleans, Orlando, Memphis, Nashville, Toronto, London, Ottawa, Hamilton, Kitchener, Montreal and more.
With now over 1000 retail, channel, distributors, specialty and independent retailers, salons, spas, professional skin care clinics, beauty professionals, gift shops, fashion boutiques, resorts, and more, worldwide and hundreds of thousands of loyal satisfied Go-Natural ® customers.
Established and growing distribution channels From Canada to USA -UK - Australia - Denmark - Netherlands - Sweden - China - Japan - Korea - and more.
As seen on TV > Turner - Peachtree TV - Lifetime - Women's Network - 10 Years Younger Show - Cox TV -
TSC The Shopping Channel Toronto Canada, TVSN Australia, QVC Shopping Channel and more.
Go Natural's® Corporate Headquarters, manufacturing and distribution centers are located in both London Ontario Canada and Las Vegas Nevada, and offer direct distribution and service to their Canadian, USA and International customers, clients and partners. - A family owned and operated Canadian and USA Corporation - North American Cosmetic firm, with worldwide distribution, since 1999.
Michele is offering our network a 10% discount on her website using coupon code 10%womeninventorz. Go to www.igonatural.com to purchase this amazing product.
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Innovation DivazBy Melinda Knight and Dhana Cohen

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