On this episode of CEO EXCHANGE, taped at the University of Washington Business School in Seattle, we'll meet two CEOs of companies known for bonding with their customers and employees. Blake W. Nordstrom is carrying on the pioneering family tradition of providing exceptional customer service at a large retail store, where employees are considered part of the extended family. Jim Donald makes sure that Starbucks is a comfortable home-away-from-home for customers, and the company takes pride in treating employees as "partners." Two CEOs who realize that happy customers and happy employees keep the cash registers ringing.