This month, Kate Jackson, Group Marketing Director at Coventry University has descended from her rocky outcrop (you’ll need to listen to understand that in-joke) to join the team for a chat!

We discussed how finding a solution should start with a  problem, and not the tech; ensuring that CRM is moved upstream to better influence strategic decision making; as well as the importance of being able to say no (and keep focused!)

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FEATURING:

Liz Smythe

Andy Ball

Kate Jackson 🐆

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True CRM is a podcast production by the CRM Network HE, a collective of friendly CRM professionals working within Higher Education. For more info and to become a member visit: ⁠⁠⁠⁠⁠⁠https://crmnetwork.org