A slight change this week as Richard Scothern, UK Client Care Manager at Azorus Inc, teleports aboard the Starship True CRM to discuss all things CRM from a supplier perspective. We discussed why Starbucks hates him, how Open Days are managed differently at Utrecht University, and the reality of testing and embedding AI chatbots...

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FEATURING:

Liz Smythe

Andy Ball

Richard Scothern

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True CRM is a podcast production by the CRM Network HE, a collective of friendly CRM professionals working within Higher Education. For more info and to become a member visit: ⁠⁠⁠⁠⁠⁠https://crmnetwork.org