The February 2025 Consumer Snapshot reveals a nuanced consumer landscape marked by cautious optimism. While Consumer Confidence dipped slightly to 43.9% from 44.7% in January, it remains higher than February 2024’s 39.6%. Inflation remains a key concern, with increased awareness of price hikes across essentials, particularly gasoline, which saw a 5.4 percentage point rise in consumer recognition. This has led to continued adaptation in shopping behaviors, with more consumers seeking discounts, store brands, and coupons.