The CLG Journal Podcast

Feb 8: CLG Check-In Video


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Instead of watching the Super Bowl, we wanted to give something better for you!

On Sunday February 8th, Zach and David reflected on the week as part of our weekly video update.

Below are some takeaways from the video:

Conference Progress & Success Metrics

* They’ve sold 43 tickets (exceeded their goal of 42) with only 17 tickets remaining and over a month before the event

* Strong momentum with 18-19 new registrations in the past week

* On track to potentially sell out at early bird pricing

Major Milestone: First Sponsor

* In the last week, we got our first sponsor commit to partnering with us, which we described as getting “the whole ball rolling”

* This gives us credibility to approach other potential sponsors

Pre-Conference Community Building

* Attendees are proactively requesting ways to connect before the conference

* Thinking to likely do both Slack and WhatsApp channels for pre-conference connection

Additional Benefits Beyond The Conference Already

* The conference has created natural opportunities to reconnect with prospects without being sales-focused

* The “I was meaning to reach out” phenomenon. Outreach about the conference is rekindling business conversations

* Zach has three podcasts scheduled to mostly talk about the conference and community building because of CLG

We also talked about conference marketing and why the strong ticket sales may be occurring!

Feb 18th Event

Here is the link to “conference pep rally” on Wednesday February 18th if you want to connect with other community builders!

Thank you for your support and talk soon,

Zach and David



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clgjournal.substack.com
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The CLG Journal PodcastBy Zach Hawtof