The Sales Stoic

February 1st - Keeping Your Cool


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“A truly strong person doesn’t give in to anger and discontent, they show strength, courage, and endurance—unlike the angry and complaining. The closer someone comes to a calm mind, the closer they are to strength.” - Marcus Aurelius

True strength isn’t found in anger, it’s in staying calm and composed.

Rage may feel powerful, but it clouds judgment and leads to mistakes. Calmness gives you control and resilience, even under pressure.

Dr. Steve Peters’ The Chimp Paradox explains this well: our "Chimp" brain reacts emotionally, while our "Human" brain responds with logic. The key? Let your "Human" lead.

In sales, tough clients or missed targets can trigger your Chimp. But by pausing, breathing, and staying composed, you protect relationships, make better decisions, and lead with strength.

Pause. Breathe. Respond. Don’t just react.

Actionable tips:

  • When you feel anger rising in a conversation, recognise that this is your inner "Chimp" reacting. Pause, take a deep breath, and give your "Human" brain a moment to regain control. This brief pause can prevent impulsive reactions and help you respond more thoughtfully.
  • Instead of letting your Chimp dictate your response, redirect that surge of energy toward finding solutions to the challenge at hand. This approach not only helps you overcome the issue but also shows clients that you're committed to resolving their concerns professionally. By mastering your Chimp, you can demonstrate calm under pressure and build stronger, trust-based relationships.

Remember you will die.

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The Sales StoicBy Dealfront