Circana Unpacked

February 2022’s Fresh Pulse


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A confluence of inflation, supply challenges, bad weather and the omicron variant drove at-home food sales in January 2022. In this monthly outlook of fresh categories, Jonna Parker, principal of IRI's Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics, discuss consumer behaviors – including an increase in at-home meals – as well as retailer strategies to retain shoppers during this complicated time.

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Circana UnpackedBy Circana

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