“Remember, it’s not just the pursuit of wealth or status that can trap and control us, but also the craving for peace, leisure, travel, and learning. It doesn't matter what the external goal is, the value we place on it subjugates us to another.” - Epictetus

It's not just the pursuit of wealth or status that can trap us; our craving for peace, leisure, or learning can have the same effect.

When we place too much value on anything, it controls us, and our happiness becomes dependent on external factors.

In sales, the pressure to close big deals, hit targets, or earn bonuses can overwhelm us. Even the desire for promotions or recognition can add unnecessary stress.

The key is to focus on the process itself, not just the outcome.

By enjoying the journey and not letting external goals dictate your happiness, you’ll find greater satisfaction in your work and stay focused on what truly matters.

Actionable tips:

• Instead of constantly chasing the end result, hone your daily habits. Perfect your pitch, refine your follow-ups, and stay consistent in your outreach. The results will follow when the process is strong.
• You can’t control how a prospect will respond, but you can control how prepared you are. Invest in preparation and adaptability rather than being fixated on the result.
• Set goals, but don’t allow them to dominate your emotional state. Whether or not you achieve them should not determine your sense of worth.

Remember you will die.

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