“Keep in mind that it isn't the person who criticises or insults you that causes harm - it’s your reaction to their words. So when someone triggers your anger, recognise that it's really your own opinion fueling it.” - Epictetus

In sales, rejection, criticism, or tough conversations are part of the job.

But the true source of harm isn’t external events, it’s how we respond to them. Anger or frustration are reflections of how we interpret situations, not the situations themselves.

When faced with a trigger, pause and ask yourself, "Is this personal?"

The answer is almost always no.

By mastering your reaction, you prevent emotions from clouding your judgment, maintain focus, and build better relationships.

In challenging moments, take control of your response and choose clarity over chaos.

Actionable tips:

• When faced with a challenging situation, take a breath and assess your emotional response. Ask yourself if the reaction helps or hinders your success.
• Instead of focusing on your frustration, focus on the opportunity to learn from it or to pivot toward a productive solution.

Remember you will die.

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