School for Startups Radio

February 26, 2026 – Doc Holiday Will Cooper and Brian Will


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Will Cooper – AKA Doc Holiday – Founder of Stock Market Ping Pong

We’re not looking for miracles. We’re not looking for home runs. We’re looking for safe, simple, repeatable, profitable trades.

Will Cooper is a serial entrepreneur turned professional day trader with more than 15 years of experience building companies in the Oil and Gas industry. During that time, he founded and helped develop seven start ups that collectively generated more than $500 million in gross revenue. When the COVID pandemic disrupted the energy sector, Will shifted his focus to the financial markets, transforming a long standing personal interest into a full time profession. Over the next two years, he developed a proprietary trading protocol and algorithm designed to identify repeatable opportunities using a disciplined, rules based approach. Today, nearly six years into his trading career, Will trades independently from his laptop, applying the same structured thinking that guided his success as an entrepreneur. He now shares his experience and methodology with others, helping traders understand the principles of consistency, discipline, and process that drive long term performance in the markets.






Brian Will – Serial Entrepreneur and Wall Street Journal and USA Today Bestselling Author of The Dropout Multi-Millionaire: 37 Business Lessons on How to Succeed in Business With No Money, No Education and No Clue

I had always build businesses that don’t require me to actually be in them and working them.

Brian Will is a serial entrepreneur who has created or co-created seven very successful companies in four different industries over the last thirty-five years. These companies were worth over a half a billion dollars at their peak. His first business was a 10-year stint in the landscaping industry that he started when he was twenty years old. This was followed by three online internet start-up companies during the dot.com boom of the late nineties and early 2000s. Today, Brian owns a growing chain of restaurants in the Atlanta area as well as an Insurance and Technology company based on Denver and a residential and commercial Real Estate business in Georgia and Florida. He also serves on city council in his hometown of Alpharetta, Georgia. Brian is an industry leading Business and Sales Management Consultant to companies from startups to fortune 500. During the course of this career Brian has done multiple turn around projects and helped those organizations drive billions of dollars in sales. He now owns a growing chain of restaurants in the Atlanta area, an Insurance and Technology company in Denver and a residential and commercial Real Estate business in Georgia and Florida.

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School for Startups RadioBy Jim Beach