In this week’s episode, Andy Roddick sits down with Tony Godsick: Roger Federer’s longtime agent, business partner, and CEO of TEAM8. Andy and Tony have a wide-ranging conversation about Federer’s legacy, the creation of the Laver Cup, and how monumental deals with Uniqlo and On Running came to life. Andy and Tony discuss Roger’s personality behind-the-scenes, the inner workings of player management, and how the Federer family became a part of tennis history.

COMMENT BELOW:

What do you think was Federer’s smartest business move?

What are some other iconic athlete deals that come to mind?

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Theme music composed, produced, and mixed by Dan Whittemore.

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⏰ Timestamps:

0:00 Welcome to Served

1:18 Shanghai Humidity & Scheduling Rants

10:36 Tony Godsick Joins the Show

11:45 Inside the Laver Cup: Logistics, Growth & Planning

18:00 Why Federer’s Vision Made Laver Cup Work

23:00 How Godsick Measures Success & the Politics of Tennis

26:30 Building a Partnership with Roger Federer

33:00 The Truth Behind Federer’s Nike Split & Uniqlo Deal

43:10 The Birth of On Running’s Federer Partnership

58:00 Federer’s Character and Why He Always Delivers

1:02:00 Monica Seles’ Role in Godsick’s Career

1:04:50 Raising a Tennis Family: Mary Joe & the Kids

1:08:00 College Tennis, NIL, and the Future Path to the Pros

1:13:55 Closing Thoughts & Invitation to London Laver Cup

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