<p>Federico Smanio, Head of Digital Transformation and Fan Relationship Management talks about how they are building Lega Serie B, through a unique digital and fan engagement strategy.</p>

Federico Smanio, Head of Digital Transformation and Fan Relationship Management talks about how they are building Lega Serie B, through a unique digital and fan engagement strategy.

FEDERICO SMANIO: BUILDING LEGA SERIE B IN ITALY

The online fan engagement network which aims to engage, inspire and empower the sports business and entertainment community through knowledge sharing. We run regular multimedia content and host web conferences with insight from top class industry guests.

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FEDERICO SMANIO: BUILDING LEGA SERIE B IN ITALY

FEDERICO SMANIO: BUILDING LEGA SERIE B IN ITALY