Following up with your leads and nurturing the relationship is sometimes the area where people fail to indulge. In this episode, Natalie Klein and Dawn Wagenaar discuss the importance of relationships, what to do to continuously nurture them and how you can be most effective in this area. 

1:29 The challenges of lead conversion

2:40 Ways to get to know people

3:25 Making time for business development

4:30 Tips for lead conversion

5:23 How to have a conversation with your prospects

6:34 The importance of coaching and sales training

8:42 Digital tools for lead nurturing