Feed Your Brand

Are you stuck with writer's block, looking for your podcast's next topic? It may seem difficult at first, but it becomes a simple matter if you know the tips and tricks. Knowing your niche and audience goes a long way, and in this episode, Tom Hazzard shares a few more things you need to keep in mind. Tom analyzes what guests bring to the table when choosing topics and why you should keep your focus narrow. Tune in for more podcasting tips and tricks from Tom and learn how to make your show the best it can be.

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A lot of podcasters are creating video content. However, not all of them are optimizing it. There are benefits to uploading video content on social media, but there is a hidden power in embedding YouTube videos into your website. In this episode, Tom Hazzard explains how embedding videos into your blog posts or anywhere on your website can increase your engagement and attract more viewers. Stay tuned for more tips on video content creation that will help Feed Your Brand!

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Promoting everywhere isn't as good as being intentional and specific about where you're promoting and who you're targeting. In this episode, Hosts Tom Hazzard and Tracy Hazzard share intentional podcast promotion tactics you need to know if you want to succeed. Remember, time is way more valuable than money. Don't spread your time too thinly over platforms your core listeners don't use. Instead, focus on learning one social platform at a time where you know your valuable listeners are. Are you itching for more tactics? Tune in! 

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A lot of people are asking how tags are important for someone who is doing a podcast, or, indeed, if tags are important at all. Tom Hazzard jumps in for a quick client coaching call to discuss how tags came to be and how their role has changed as the internet changed. Join in and find out if tags are still relevant for podcasts, blog posts, and videocasts on YouTube. You might be surprised by the answer, and perhaps even more so by the exception to the rule. Tune in for more!

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Consistency is key to success. If you want your podcast to reach more people, then you need to make sure you have consistent podcast titles. In this episode, Tom Hazzard discusses why your podcast title needs to be consistent across all platforms. Tom delves into the reasons why titles are often relegated to the backburner and why they shouldn’t be. He looks at keywords and why consistency matters, especially for SEO and content marketing. Tune in for more podcasting tips and tricks from one of the best in the business.

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There is a difference between livestreaming and video podcasting, and you can't just get your whole livestream and convert it into a podcast. There's some editing and preparations that need to be done beforehand. Learn a few tips and tricks on how to make repurposing your livestream into a podcast easier. In this episode, Tom Hazzard discusses how he and Tracy do livestreaming for their brand. Learn how to acknowledge your audience, what energy level you should be at during a livestream, and more. Also, discover a few neat tricks that you can do regarding Zoom and slide-sharing today!

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Why should you, a podcaster, start considering putting out video content, and what do you need to do just that? In this episode, Tom Hazzard breaks down which equipment you need to launch podcast video content and increase your exposure. Video is the currency of social media and is currently one of the best ways to attract listeners and expand your audience. Don’t have the budget for a complete set of quality equipment? Tom is here to offer budget-friendly options and give tips on making the most out of the tools you likely already have! Join in to find out more about the tools you need to feed your brand in video format!

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How you treat your brand is how your clients treat you. If you level up your podcast game and improve your show every year, so will your clients' treatment of you! Today, Tom Hazzard and Tracy Hazzard spill much-needed tips on how you can do just that. From making sure you present yourself the way you intended, to letting people find you in a sea of podcast shows, you'll find essential strategies in this episode. And oh, you'll also discover great ways on how to feel good about your recent uploads. So tune in and level up your podcast!

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You can help your audience sift through your content maze and make them more engaged listeners. All you have to do is to curate a favorite list from your episodes that would help them choose what to listen to! Tom Hazzard and Tracy Hazzard share valuable insights on how you could help your audience navigate your content and get a visual for what is working at the same time. Maybe not all your episodes are relevant anymore. Maybe some episodes are definite must-listens. So, you have to know how to guide your audience and offer them a start or shift. Tune into this episode to learn how to make your website show that you’re highly curating for your specific audience. 

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Is grounding your podcast episodes in time a good idea or should you make evergreen content? That is a difficult question to answer because both have their pros and cons. Join your host for the day, Tom Hazzard as he discusses which the better choice among the two is. If you're an aspiring podcaster, listen to today's episode and get ready for a lot of new listeners.

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