This episode of Deep Dives by Denyse emphasises the crucial role of continuous improvement and consumer feedback in achieving business success, especially in CPG.

The discussion argues that it is essential to incorporate consumer insights through various channels, analyse feedback effectively, and prioritise actionable suggestions.

Denyse advocates for creating a feedback-driven culture, emphasising leadership support, employee engagement, and closing the feedback loop.

The episode concludes by promoting a data-driven, iterative approach to improvement, highlighting the value of learning from failures and rewarding employee contributions.