Authentic Influence

Feeding America CMO Catherine Davis: How to Unite Consumers for a Cause

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On today's episode, Feeding America CMO Catherine Davis joins the podcast to chat about the great work Feeding America does all year-round, beyond the holiday season, as well as how being human as a facet of marketing applies especially when the end goal is a cause rather than consumption.

Specific topics to be covered in this episode:

  • What Cathy was able to translate her vast experience from the for-profit world to non-profit
  • The importance of a brand being perceived as "human"
  • How does marketing to and the direct inclusion of an audience change when the end goal is a cause as opposed to consumption
  • How Feeding America directly injects and amplifies the voice of its donors and beneficiaries within its storytelling
  • What Feeding America is doing this holiday season to provide for the hungry, and how you can help
  • How marketers can start down the path of becoming more human in their messaging, whether the end goal be a cause or otherwise

    • Check out all the amazing things Feeding America does, and how you can contribute, here.

    Find Catherine Davis on LinkedIn here and Twitter here.

    Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

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    Reach out to Adam Conner on LinkedIn.

    Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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