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Susan Jeffer's classic, "Feel the Fear and Do It Anyway," provides a transformative framework for entrepreneurs who frequently encounter fear as a silent business-killer.

Rather than viewing fear as an enemy to be eliminated, Jeffers reframes it as a natural companion that signals growth and opportunity.

By internalising her three-level framework and core truths, founders can move from paralysis to action.

This approach fosters personal transformation, empowering entrepreneurs to build exceptional ventures by learning to act powerfully despite the inevitable presence of uncertainty and doubt.