“It’s because I hated it that I felt something, the worst thing is to feel nothing…Then you’ve got problems. If you love it or hate it, both of those emotions are valid.”

According to Howard Benson, big time American Music Producer, emotional response is key, negative or positive. It’s when you feel nothing, he says, then you’re in trouble.

Is the content you’re producing creating an emotion? Good or bad?

Regardless, if there are any projects you’ve been working on that don’t evoke any kind of emotion, revisit them and see how you can make them better.

Listen to more from Howard Benson on The Jeff Large Podcast at jefflarge.com/podcast