
Sign up to save your podcasts
Or


We’re flipping the script this week.
So often, female entrepreneurs are told to define their big, bold goals — to dream of who they want to be. But when you’re in the messy middle of life and business? That question can feel… heavy, aspirational, and sometimes out of reach.
This week, Wendy and Krystal explore a refreshingly grounding question that offers surprising clarity:
“Who do you NOT want to be?”
In this honest and vulnerable conversation, you’ll hear:
“Sometimes clarity doesn’t come from dreaming big — it comes from saying ‘not that.’” – Wendy
Whether you’re questioning your next move, tired of wearing all the hats, or just feeling misaligned in your business — this episode will meet you where you are.
Tune in and start designing a life and business that’s built on your terms — not expectations.
✨ Want to take this work deeper?
We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.
On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.
Loved this episode? Leave us a review and rating—it helps more entrepreneurs and online business owners like you find the show!
By Business and Marketing Coaches for Entrepreneurs | Serendipitous Rebel, LLCWe’re flipping the script this week.
So often, female entrepreneurs are told to define their big, bold goals — to dream of who they want to be. But when you’re in the messy middle of life and business? That question can feel… heavy, aspirational, and sometimes out of reach.
This week, Wendy and Krystal explore a refreshingly grounding question that offers surprising clarity:
“Who do you NOT want to be?”
In this honest and vulnerable conversation, you’ll hear:
“Sometimes clarity doesn’t come from dreaming big — it comes from saying ‘not that.’” – Wendy
Whether you’re questioning your next move, tired of wearing all the hats, or just feeling misaligned in your business — this episode will meet you where you are.
Tune in and start designing a life and business that’s built on your terms — not expectations.
✨ Want to take this work deeper?
We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.
On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.
Loved this episode? Leave us a review and rating—it helps more entrepreneurs and online business owners like you find the show!