Hosted by Resonate CMO Ericka Podesta McCoy, this episode delves into the latest consumer trends report, revealing a complex picture of the American consumer. While concerns about health have eased, economic anxiety is on the rise, leading to a pullback in spending and a growing reliance on debt. Consumers are becoming more price-sensitive and less interested in brand activism. The political climate also plays a significant role, with consumers increasingly blaming the government for inflation. Understanding these shifts is crucial for businesses navigating the challenging economic landscape.

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