Welcome to Episode 1 (EP1) of the Full Charge Business and Marketing show hosted by Mike Siciliano! In this first episode Mike explores small business topics with The Salt Room Oviedo's founder & owner, Felicia Paredes.

From humble beginnings, to receiving her Masters degree in Organizational Communication & Technology, and later opening The Salt Room Oviedo, Felicia has always challenged herself to be more than the status quo. Through a Full Charge conversation we explore Felicia's childhood, education, early career path, opening of The Salt Room Oviedo, entry pain-points, current pain-points, marketing efforts past & present, and future plans for her business. 

The Salt Room Oviedo offers Salt Therapy Sessions, Massage Services, and Infrared Sauna Sessions all at affordable prices. Salt Therapy is a great way to help boost your immune system, cleanse your airways, relieve infection(s), and improve skin microcirculation. Felicia explains that, "we believe the most effective treatment involves your environment as well, so we’ve designed three unique high-tech treatment rooms to meet your needs. Our rooms use the newest top-of-the-line halogenerators to crush pharmaceutical grade salt grains into small particles for inhalation and surface areas are covered with natural rock salt to create a sterilized and negative ion environment." In this episode, Felicia praises her staff for their commitment to excellence and white-glove service. She goes on to explain that a big part of The Salt Room Oviedo's success is their low human resource turnover, an important piece that many small businesses often overlook.

00:00 Full Charge Intro

01:02 American Made Limoncello

03:18 Felicia Paredes Background

11:12 Felicia's Marketing Experience

12:50 The Salt Room Oviedo

13:30 Franchise vs. Licensing vs. Starting from Scratch

15:15 Opening During Covid

16:05 Pain Points Then & Now

17:42 The Salt Room Oviedo Marketing

26:50 Felicia's Value Proposition

29:00 What's Next for Felicia

32:00 Inflation Effects

34:00 Membership Program

35:30 Outro

38:42 Where to Follow The Salt Room Oviedo

Visit The Salt Room Oviedo: ⁠⁠www.saltroomoviedo.com⁠

Follow The Salt Room Oviedo: ⁠⁠www.instagram.com/saltroomoviedo⁠⁠

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Produced By Spiral Monkey Marketing: ⁠⁠www.SpiralMonkeyMarketing.com⁠⁠

Studio Provided By Fat Electric Golf Carts: ⁠www.FatElectricClub.com